Operators first, investors second.

Virtus Financial Partners, Inc. is a family office investment firm that buys and operates middle market software businesses across various industries.
We drive value through growth, and invest in businesses when we're certain our operating expertise can facilitate both near term and sustainable growth.
As a family office, we do not have outside investors. This allows us tremendous flexibility, efficiency, and an indefinite investment horizon.

Our Team

The Virtus team carries a diverse set of expertise - mergers and acquisitions, financial engineering, large enterprise sales, B2B/B2C marketing, and technical and product development. We leverage this expertise in operating and strategically advising our portfolio companies to drive substantial, sustainable growth.

Acquisition Criteria

Best-in-class technology: Our portfolio companies provide their customers with mission-critical, best in class technology.Outstanding leadership: Strong existing management team, or ability to bring in experienced leaders from our network.

Diligence Process

Timeliness: We typically provide a valuation range within 48 hours of our initial conversation.Consistency: To maximize efficiency, quality, and seller experience, we leverage our operational expertise to perform our QofE in house.

Respect: We do not engage in unfriendly takeovers, and have a strict 100% employee retention policy post-acquisition. We honor and abide by our initial LOI, and pride ourselves on not re-trading our transaction partners.

Confidentiality: We guarantee the utmost confidentiality throughout our diligence process.

Post Acquisition

There are two way to drive value post acquisition - increase revenue, or slash costs. We do not see cost cutting as a sustainable or ethical business practice, and buy businesses in which we are certain we can drive top-line revenue growth.We leverage a substantial network of experienced managers who provide both strategic and operational support to our portfolio companies.This network consists of experienced sales leaders, digital marketing experts, product/engineering managers, customer support leaders, and financial analysts.We are operators, not investors. We heavily participate in operational activities.


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